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A la caza del tesoro : en el interior de la mente del nuevo consumidor

Silverstein, Michael J.

A la caza del tesoro : en el interior de la mente del nuevo consumidor / Michael J. Silverstein / John Butman - Barcelona, España : Empresa Activa , 2007 - 380 p

ISBN: 84-96657-49-2

Subjects--Topical Terms:
Consumidor - Comportamiento

Dewey Class. No.: 339.4019 SIL

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