Cradle to cradle : remaking the way we make things
McDonough, William
Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart - 1st ed - New York : North Point Press , 2002. - 193 p. ; 21 cm.
Includes bibliographical references.
Architect McDonough and chemist Braungart use this little book with its curved corners and strangely smooth paper to embody and represent one of two kinds of engineering which they advocate: development of materials that can be perpetually reused in technology (the authors claim the material can be continually remade into other books and recycled). The other heralded mode of engineering promises the elimination of anthropogenic waste which is not biodegradable into food. In sum, the two maker-thinkers promote the manufacture of objects that usefully die by means of processes and objects that usefully never die. One of the more memorable phrases, "less bad is no good," relates to their envisioned industrial re-revolution, one in which reduction, reuse, and recycling pale in comparison to upcycling, where products nourish or help nourish the planet. No index and few bibliographic notes.
9780865475878
2001044245
Recycling (Waste, etc.)
Industrial management----Environmental aspects
TD794.5 / .M395 2002
628 MCD
Cradle to cradle : remaking the way we make things / William McDonough & Michael Braungart - 1st ed - New York : North Point Press , 2002. - 193 p. ; 21 cm.
Includes bibliographical references.
Architect McDonough and chemist Braungart use this little book with its curved corners and strangely smooth paper to embody and represent one of two kinds of engineering which they advocate: development of materials that can be perpetually reused in technology (the authors claim the material can be continually remade into other books and recycled). The other heralded mode of engineering promises the elimination of anthropogenic waste which is not biodegradable into food. In sum, the two maker-thinkers promote the manufacture of objects that usefully die by means of processes and objects that usefully never die. One of the more memorable phrases, "less bad is no good," relates to their envisioned industrial re-revolution, one in which reduction, reuse, and recycling pale in comparison to upcycling, where products nourish or help nourish the planet. No index and few bibliographic notes.
9780865475878
2001044245
Recycling (Waste, etc.)
Industrial management----Environmental aspects
TD794.5 / .M395 2002
628 MCD
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