Before you know it : the unconscious reasons we do what we do

Bargh, John A.

Before you know it : the unconscious reasons we do what we do / John Bargh, Ph.D. - New York : Touchstone , 2017 - 343 p. ; 24 cm

Includes index

Introduction: let's do the time warp again -- The past is always present -- Some assembly required -- Prime time -- Life lingers -- Should I stay or should I go? -- When can you trust your gut? -- What you see is what you do -- Be careful what you wish for -- The unconscious never sleeps -- You have mind control -- Conclusion: you are the DJ.

Dr. John Bargh, the world's leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior. For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed bestsellers like Blink and Thinking Fast and Slow . Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways. Telling personal anecdotes with infectious enthusiasm and disclosing startling and delightful discoveries, Dr. Bargh takes the reader into his labs at New York University and Yale where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. He reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. Before You Know It is an intimate introduction to a fabulous world only recently discovered, the world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.


English.

9781501101212


Subconsciousness
Cognition
Motivation (Psychology)
Human behavior

BF315 / .B37 2017

154.2 BAR

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