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Fundamentos de Marketing

Kotler, Philip (, 1931-)

Fundamentos de Marketing / kotler Philip, Gary Armstrong - 11 ed - Mexico : Pearson Educacionl , 2013 - 648 p. : ilus ; 28 cm

ISBN: 968-607-32-1722-4

Subjects--Topical Terms:
Mercadotecnia
Administracion

Dewey Class. No.: 658.8 KOT

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