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Marketing social : teoria y practica

Pèrez Romero, Luis Alfonso

Marketing social : teoria y practica / Luis Alfonso Perez Romero - Mexico : Pearson Educacion de Mexico , 2004 - 546 p. ; 24 cm

ISBN: 970-26-0541-5

Subjects--Topical Terms:
Mercadotecnia social

Dewey Class. No.: 658.8 PER

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