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Comportamiento del consumidor

Schiffman, Leon G.

Comportamiento del consumidor / Schiffman, Leon G. y Kanuk, Leslien Lazar - Octava Edición - Mexico : Pearson Educación , 2005 - 587 p. ; 20x25.5 cm

ISBN: 970-26-0596-2

Subjects--Topical Terms:
Marketing
Mercadotecnia.

Dewey Class. No.: 658.8 SCH

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