MARC details
| 000 -Encabezamiento |
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| fixed length control field |
02685n m a2200217 a 4500 |
| 001 - Número de Control |
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| control field |
041948 |
| 005 - Fecha de Ultima Modificación |
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| control field |
20231009192716.0 |
| 008 - Elementos de Fongitud Fija--Información General |
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| fixed length control field |
090610t20022000--------------000-u-eng-u |
| 020 ## - ISBN |
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| ISBN |
9780316316965 |
| 082 0# - Número de Clasificación Decimal Dewey |
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| No. de Clasificación |
302 GLA |
| 100 1# - Entrada Principal - Nombre Personal |
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| Nombre Personal |
Gladwell, Malcolm |
| Fechas asociadas con el nombre |
, 1963- |
| 245 14 - TÍTULO |
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| Título del material |
The tipping point |
| Resto del Título |
: how little things can make a big difference |
| Mención de responsabilidad |
/ Malcolm Gladwell |
| 260 ## - Publicación, Distribución, etc. (Pie de Imprenta) |
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| Lugar de Publicación, Distribución, etc. |
New York |
| Nombre de la editorial, distribuidor, etc. |
: Little, Brown and Company |
| Fecha de Publicación, Distribución, etc. |
, c2000. |
| 300 ## - Descripción Física |
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| Extensión |
279 p. |
| Dimensiones |
; 21 cm. |
| 520 ## - Resumen, etc. |
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| Nota de resumen, etc. |
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan |
| 650 ## - Entradas Secundarias - Términos temáticos |
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| Tópico o nombre Geográfico |
Social psychology |
| 650 #4 - Entradas Secundarias - Términos temáticos |
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| Tópico o nombre Geográfico |
Contahion (Social psyhology) |
| 650 #4 - Entradas Secundarias - Términos temáticos |
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| Tópico o nombre Geográfico |
Causation |
| 650 #4 - Entradas Secundarias - Términos temáticos |
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| Tópico o nombre Geográfico |
Contest effect |
| 942 ## - TIPO DE MATERIAL |
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| Tipo de Material |
Libro - Monografía |
info@labibliotecapublica.org | 