Blink : the power of thinking without thinking / Malcolm Gladwell

By: Publication details: New York : Little, Brown and Company , c2005.Edition: 1st edDescription: viii, 277 p. : ill. ; 22 cmISBN:
  • 9780316172325
Subject(s): DDC classification:
  • 153.44 GLA
Contents:
Summary: In this best-seller, a staff writer for The New Yorker weighs the factors that determine good decision-making. Drawing on recent cognitive research, Gladwell concludes that those who quickly filter out extraneous information generally make better decisions than those who discount their first impressions. The author of The Tipping Point (2000) cites the implications for such areas as emergency situations and marketing, plus some notable exceptions. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)
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Includes bibliographical references (p. [255]-262) and index.

The statue that didn't look right -- The theory of thin-slicing -- The locked door -- The Warren Harding error -- Paul Van Riper's big victory -- Kenna's dilemma -- Seven seconds in the Bronx -- Conclusion: listening with your eyes : the lessons of blink.

In this best-seller, a staff writer for The New Yorker weighs the factors that determine good decision-making. Drawing on recent cognitive research, Gladwell concludes that those who quickly filter out extraneous information generally make better decisions than those who discount their first impressions. The author of The Tipping Point (2000) cites the implications for such areas as emergency situations and marketing, plus some notable exceptions. Annotation ©2005 Book News, Inc., Portland, OR (booknews.com)

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