Otto Kleppner's publicidad / Thomas Russell, Glenn Verrill [revision] ; editor : Jose de Jesus Muños Zazueta ; traduccion y correccion de estilo Patricia Diaz Castañeda y Raymundo Crusada Gonzalez

By: Contributor(s): Publication details: Mexico : Prentice-Hall , c1988.Description: 706 p. : il. retrsISBN:
  • 968-880-108-9
Subject(s): DDC classification:
  • REF 659.1 RUS
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"Traducido de la novena edicion en ingles de Otto Kleppner's advertising procedure."

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