Anti-marketing y mercadotecnia de psicología inversa / Indrajit Sinha, Thomas Foscht ; traducción de Susana Olivares Bari.

By: Contributor(s): Material type: SoundSoundPublication details: México : Patria , 2008.Edition: 1a edDescription: 180 p. : il. ; 23 cmISBN:
  • 9789708171892
Subject(s): DDC classification:
  • 658.8 SIN
LOC classification:
  • HF5415 .S51618 2008
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Holdings
Item type Current library Call number Status Date due Barcode
Multimedia Biblioteca Pública de San Miguel de Allende, A.C. 658.8 SIN (Browse shelf(Opens below)) Material retirado/oculto del Opac 032579

Traducción de: Reverse psychology marketing. The death of traditional marketing and the rise of the new "pul" game.

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