Kotler, Philip  (, 1931-) <br/><br/>
Mercadotecnia 
/ Philip Kotler / trad. Fabio Villegas Orrego 
 - Mexico  : Prentice-Hall Hispanoamericana  , c1981. 
 - 766p. enc.  il. tbs. otr.  ; 70 
<br/><br/><label>ISBN: </label>968-880-015-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>REF 658.8 KOT