Weiers, Ronald M. Investigacion de mercados / Ronald M. Weiers / tr. Rosa Maria Rosas Sanchez - Mexico : Prentice-Hall Hispanoamericana , 1986 , c1984. - 540p. pb. il. fablas ISBN: 968-880-066-X Subjects--Topical Terms: Mercadotecnia Dewey Class. No.: 658.8 WEI