Buzzell, Robert D. <br/><br/>
Biblioteca basica de mercadotecnia 
/ Robert D. Bussell / coauts. Robert E. M. Nourse, John B. Matthews, Theodore Levitt 
 - 4a ed 
 - Mexico  : CECSA  , c1985. 
 - 5 Vols.  : il. tbs. otr. 
<br/><br/><label>ISBN: </label>968-26-0061-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia--- Comercializacion
<br/><br/><label>Dewey Class. No.: </label>REF 658.8 BUZ