Parkinson, C. Northcote  , 1909- <br/><br/>
Manual Basico de Mercadotecnia 
/ C.N. Parkinson / Coauts. M. K. Rustomji, W.E Viera / Prologo Philip Kotler 
 - Mexico  : Diana  , c1994. 
 - 188 p. pb.  : il.  15 
<br/><br/><label>ISBN: </label>968-13-2696-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>Dewey Class. No.: </label>658.8 PAR