Kotler, Philip  (, 1931-) <br/><br/>
Fundamentos de Marketing 
/ kotler Philip, Gary Armstrong 
 - 11 ed 
 - Mexico  : Pearson Educacionl  , 2013 
 - 648 p.  : ilus  ; 28 cm 
<br/><br/><label>ISBN: </label>968-607-32-1722-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia<br/>Administracion
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT