Pèrez Romero, Luis Alfonso <br/><br/>
Marketing social  : teoria y practica 
/ Luis Alfonso Perez Romero 
 - Mexico  : Pearson Educacion de Mexico  , 2004 
 - 546 p.  ; 24 cm 
<br/><br/><label>ISBN: </label>970-26-0541-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia social
<br/><br/><label>Dewey Class. No.: </label>658.8 PER