Lamb, Charles <br/><br/>
Marketing 
/ Charles W. Lamb Jr., Joseph F. Hair, 
 - Mexico  : International Thomson Editores  , 1998 
 - 691 p.  : il.  ; 27 cm 
<br/><br/><label>ISBN: </label>968-7529-44-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM