000 01683cam a22002654a 4500
001 022942
005 20231009192502.0
008 102705s2002 nyu b 000 0 eng
010 _a2001044245
020 _a9780865475878
042 _apcc
050 0 0 _aTD794.5
_b.M395 2002
082 0 0 _a628 MCD
100 1 _aMcDonough, William
245 1 0 _aCradle to cradle
_b: remaking the way we make things
_c/ William McDonough & Michael Braungart
250 _a1st ed
260 _aNew York
_b: North Point Press
_c, 2002.
300 _a193 p.
_c; 21 cm.
504 _aIncludes bibliographical references.
520 _aArchitect McDonough and chemist Braungart use this little book with its curved corners and strangely smooth paper to embody and represent one of two kinds of engineering which they advocate: development of materials that can be perpetually reused in technology (the authors claim the material can be continually remade into other books and recycled). The other heralded mode of engineering promises the elimination of anthropogenic waste which is not biodegradable into food. In sum, the two maker-thinkers promote the manufacture of objects that usefully die by means of processes and objects that usefully never die. One of the more memorable phrases, "less bad is no good," relates to their envisioned industrial re-revolution, one in which reduction, reuse, and recycling pale in comparison to upcycling, where products nourish or help nourish the planet. No index and few bibliographic notes.
650 0 _aRecycling (Waste, etc.)
650 0 _aIndustrial management
_v--Environmental aspects
700 1 _aBraungart, Michael
_d, 1958-
942 _cMO
999 _c238836
_d238836