| 000 | 00780n m a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 049094 | ||
| 005 | 20231009192942.0 | ||
| 008 | 070413t19881988---AC---------000-u-spa-u | ||
| 020 | _a968-880-108-9 | ||
| 082 | 0 | _aREF 659.1 RUS | |
| 100 | 1 | _aKleppner, Otto | |
| 245 | 1 | 0 |
_aOtto Kleppner's publicidad _c/ Thomas Russell, Glenn Verrill [revision] ; editor _b: Jose de Jesus Muños Zazueta ; traduccion y correccion de estilo Patricia Diaz Castañeda y Raymundo Crusada Gonzalez |
| 260 |
_aMexico _b: Prentice-Hall _c, c1988. |
||
| 300 |
_a706 p. _b: il. retrs. |
||
| 500 | _a"Traducido de la novena edicion en ingles de Otto Kleppner's advertising procedure." | ||
| 650 | 4 | _aPublicidad | |
| 700 | 1 | _aRussell, Thomas | |
| 700 | 1 | _aVerrill, Glenn | |
| 710 | 2 | _a | |
| 942 | _cMO | ||
| 999 |
_c253480 _d253480 |
||