| 000 | 00464nam a2200169 4500 | ||
|---|---|---|---|
| 001 | 062298 | ||
| 005 | 20231009193437.0 | ||
| 008 | 130628s1998 sp- g 00 cat | ||
| 020 | _a968-7529-44-x | ||
| 082 | 0 | _a658.8 LAM | |
| 100 | 1 | _aLamb, Charles | |
| 245 | 1 | 0 |
_aMarketing _c/ Charles W. Lamb Jr., Joseph F. Hair, |
| 260 |
_aMexico _b: International Thomson Editores _c, 1998 |
||
| 300 |
_a691 p. _b: il. _c; 27 cm |
||
| 650 | 4 | _aMercadotecnia. | |
| 942 | _cMO | ||
| 999 |
_c271349 _d271349 |
||